tv Nightly Business Report PBS February 18, 2013 7:00pm-7:30pm PST
that someday i might be successful. i didn't have what to give in terms of big dollars, so what i did do was, i thought about how i could be most impactful. >> reporter: bendit serves as a mentor to principal nasser. together, they developed the idea of specialized "academies" within the high school. bendit's biggest contribution: sharing his decades of business experience. >> it all started with learning how to be the c.e.o. of a company and how am i going to make sure my company, my school, is a successful school and is a competitive school and can attract the best of the best. >> reporter: a new study from bank of america and indiana university finds more people donating their time like bendit. volunteer hours are at an all- time high. >> high net worth donors cite giving their money away as one of the top freedoms of wealth. the only way you can achieve those levels of fulfillment on a personal level is to be passionate about that which you are devoting your time, your
talent and certainly your dollars to. >> reporter: people are still donating money, giving away at least 10% of their household income each year, according to the survey. and most of those expect to give at least the same amount next year. and it's not just about getting the tax deduction. >> we see that taxes are very much a consideration in how folks might structure their giving and in the timing of their gift, but they are rarely part of the giving equation in terms of why people choose to give. >> tom: why give now? how to give? eileen heisman is the president and c.e.o. of the national philanthropic trust. so eileen, if you have made the decision, how do you begin to decide how to give. like cash, time or maybe some other asset? >> it depends on what kind of assets you have. if you have cash that's the only thing you v you might want to write a check or go on-line, do an on-line contribution. but a lot of people who are giving especially large amounts are over age 65 and a lot of
those people have acquired closely held stock, appreciated securities and gifts and there are a lot of appreciated publicly traded securities. if that's what you have and you've had it for more than a year and a day it's called long term appreciated assets and you can gift those and it's a effective taxing vehicle. >> tom: when you give that other asset like a security who inherits the capital gains? >> you actually get capital gains for giving. so if you have capital gains you've got something for $10 a share it's now worth $100 a share you don't pay any capital gains. so you actually have to gift the stock to the charity in kind. so you don't want to sell it yu want to gift it. >> tom: you're a pretty good investor if you're able to buy ten and gift it a hundred. what about cash though, that the most popular way to give and the most effective way to give for the charities. >> well, it's the most popular way to give. and charities can use it right
away. but charities who can take stock actually really like appreciated securities because you can sell them right away and turn it into cash. >> tom: is that preferred, though, over just the cold hard cash or the credit card contribution? >> well the credit card contribution is good but the credit card company takes a few percent off the top. so if you think you're giving a hundred dollars on-line, you're really giving $97. if you're giving cash, you can give the full amount. but one of the things about appreciated securities is that donors who give appreciated securities often give larger gifts. so charity's like that and it's pretty inexpensive to sell the security. the other nice thing is the donor gets to deduct the full market value of the gift. so if you pay $10 and just a hundred you get to deduct the $100 and avoid capital gains tax. it's way more gifting of appreciated securities than i think people really know. >> tom: we heard the jingle about donating your car.
how about other hard assets like that. >> well a car you have to be careful because a lot of times when you gift your car if it's really not a great car you can only deduct what they actually sell it for. for years and years you could deduct whatever the blue book was but then they would sell it for much less so they stopped that a few years ago. cars are easy, there are a lots of organization who will take them. if you other assets like real estate or fine art it's fairly complicated. have you to call the charity, make sure they'll accept the asset and then after that you have to figure out what it's value is. it's the donor's responsibility. so there's a lot more work for those other liquid assets. >> tom: on the part of the charity receiving that kind of asset, is it effect fective for them. it seems time consuming they thought to go out and turn that into dollars. >> that's right. it can be effective if it's a big asset and you have the staff expertise to deal with it. if they don't have the staff expertise, it can be cumbersome for both the donor and charity. so you really have to figure out
when you give it to a university or hospital or organization that manages donor funds, some place that has sophisticated what we call plan giving expertise. >> tom: and finally volunteering your time. i got to think that a number of charities, local charities especially, smaller ones, very valuable. >> very valuable. about 25% of americans donate their time. it's actually worth about $169 million to the american charitable organizations that get it. so it's very valuable. you have to pick an organization you like and you have to make sure you stay there for a while when you volunteer because they train you and you become accommodated to what they do. if you do get trained and then you stop going, then they have to take the time to train somebody else. so if you are going to volunteer, just stick with the charity for a while. >> tom: make that investment in you. all right. how to give tonight with conscious capital, eileen heisman is the president and ceo of the national trust.
one of the things that comes out of anyone in the taxi determine community is their self worth. it pickles your heart, your head and your mind and it connects with others and it make us get really really connected. it's human nature. >> that's right. you can give back and it extends my heart. it extends my heart and the feeling i have. the purpose, making a difference in my life and also in the lives of others. >> susie: one of every $4 that will be given to charities this year will be donated in the last two months of the year during the holidays. but you don't have to wait until then. as ruben ramirez reports, there's a new resource helping donors connect with charities making a difference in the communities they serve. >> i was feeding homeless people in grand central terminal everyday. i did that for two years, 700 nights in a row. through that process, i got to know an awful lot of homeless folks, and i kept on hearing over and over again that while they appreciated the sandwich, what they really wanted was a room and a job to pay for it.
>> reporter: george mcdonald listened and started the doe fund in 1990. its mission: get homeless men off the streets of new york by providing housing, job training and jobs. and it works. graduates of the program are far less likely to find themselves back on the street. mcdonald runs doe much like a for-profit business, measuring program success along the way. there are 1.5 million registered 501(c)3 charities in the u.s., but finding those that have the biggest impact in the communities they serve isn't easy. large charitable foundations, much like institutional investors, do their own research, but its more challenging for individual donors. the global philanthropy network started the social impact exchange, a group made up of non-profit organizations and non-profit experts. they came up with something similar to a stock index called the s&i index, for "social" and "impact." only, instead of publicly traded stocks, it's made up of the top
charities in the country with a proven track record. the doe fund is one of those. >> if we couldn't measure it, it wasn't worth doing for us. >> reporter: at s&i100.org, donors can search organizations in their communities, review growth plans and program metrics. >> if you really want to have confidence that you're going to help a child learn to read or move a single mom out of poverty or graduate kids from the toughest neighborhoods of high school, these are the organizations that have proof that they're doing that. >> i wish that we, as a society, had a mind to reward programs that actually produce results every day of the year. >> reporter: ruben ramirez, "n.b.r.," brooklyn, new york >> susie: speaking of results, our next guest says the majority of charities in the u.s. are poorly managed and fail to deliver on their promises to donors. ken stern is the former c.e.o. of national public radio and author of a new critical book called "with charity for all."
i began our conversation by asking ken why charities are failing. are incentivized to do the thing that donors want which is invest in storytelling, invest only in services. they are not doing things necessary to build great organizations, investing in research, infrastructure, new services and new strategies. without those things we all know what creates innovative organizations. the exact opposite of what most charities are doing because that's what their donors are asking to do. >> susie: can you say in the book we live in a society oriented whether it returns in stock portfolio or a simple score. but when it comes to charities donors aren't asking are the moneys going to the right place, are we reaching our goals, why is that. >> it's an amazing fact, susie, that there's a lot of social science on the derma psychology and the vast majority give to well-known brands, they give to friends charities, they give
back to the organizations that they went to school with or was treated at. only a tiny fracture of them think of themselves guy a high impact that gives to organizations to make the most difference. it's just not part of the donor psychology now. they're not investors, they're donors. and until they think about themselves as investors, the charitable sector is going to be marked more by anecdote than actual evidence base. >> susie: how do you measure that. we know a lot of people work very very hard for these. they are inspiring anecdotes about what they're doing. so how do you prove that you're making a difference. >> i actually don't have that much of charities in my book. i ask that they start to measure, to set goals which most of them don't. to actually then establish goals for the organization and take the research to do it. there are plenty ways to measure results for charities. the key here is actually getting and be trans parent and accountable towards some goals they set for themselves. >> susie: what about bill gates and the gates foundation
because he's come up with new rules that had rigorous measurement standards. do you think this could become the new rule for non-profit. >> charities are responsive to market pressures like anyone else. donors are represented by gill bates -- bill gates one of the largest donors in the world, biggest donor to the charitable world by far starts demanding accountability and results, the charitable will respond. that's what we need in order to have a more effective charitable sector at a time of greater need. >> susie: what is bill gates doing the other charities aren't doing. >> they invested an enormous amount of resources into measuring benchmarking all their grantees, an entire department. nothing but research and measurements. a number of foundations do that, the federal government does it, many other foundations don't and certainly individual donors don't. there's more we can have like the gates foundation better off we'll all be. >> susie: you make in your
last chapter of your book a number of recommendations how to reform the system. what would you say is your key recommendation. >> to individual donors, i would stop thinking about stuff as donors think of yourself as an investor. average family puts $2700 in the charities spend more time watching tv this one day than they do in researching charities in one year. change the mind set, change the culture. >> time is extremely valuable and we sometimes don't realize the skill set that we inherently have and things that may come very easy to us are very difficult for organizations or for others to conquer, like for instance an e-mail campaign or a newsletter. >> don't get me wrong, it's very important to have people who coordinate volunteers and to keep things going but i like the idea that everybody's contributing together and there's a sense of community with the volunteers. but you don't always get to see where they spent 9 check.
>> tom: while many of us may drop coins into salvation army buckets during the holidays, there are ways investors can contribute to their communities and make money, too. it's called social or community impact investing. as diane eastabrook reports, this trend is providing a financial boost to many cash- strapped neighborhoods. >> reporter: philanthropy is a way of life for university of chicago senior thomas george, guiding his career goals and investment choices. >> if my money isn't going to be working for something that i don't actually believe in, then i'm not interested. >> reporter: last summer, george bought a $500 community investment note from calvert foundation. his money is helping finance organizations like growing home. >> so, these are good. >> reporter: growing home's an urban farm that puts the chronically unemployed to work producing fruits and vegetables in one of chicago's poorest neighborhoods. >> community investing is a growing trend both here and in europe. it allows investors to take a financial stake in their communities to improve housing, fight crime and even add jobs. >> reporter: community investing
works a couple of different ways. social impact bonds raise capital to achieve a social goal like keeping ex-offenders out of jail. if the program succeeds, investors make money. community investment notes raise capital for organizations that have a revenue component. if the organization makes money, so do investors. growing home got a $50,000 loan funded by community investment notes to build two new hoop houses for growing vegetables. the group makes money selling produce to farmers markets and restaurants. >> we expect to be able to pay it back fairly quickly. we're going to make about... next year, about $30,000 in income on just what you can see there. >> reporter: calvert foundation says it only loans money to organizations with a solid track record. >> we're looking at very traditional measurements for credit quality, things like liquidity, how strong an organization's operations are,
and how strong and long their track record has been. >> reporter: investors can buy notes online from calvert for as little as $20. investments over $1,000 can be purchased from a broker. the interest rate on a one-year note is 0.5%. it's 2% on a five-year note. incapital underwrites calvert's community investment notes. chairman thomas ricketts says now that financial advisors understand these products are as easy to purchase as any other bond, they're recommending them to more investors. >> in certain years, the interest rate would be much lower than what your alternatives were. but right now, you get pretty much a market return plus the added benefit of a social return. >> reporter: community investing, like any financial product, carries risk. organizations might not be able to repay loans. calvert says its loss rate is only 2%, but it has a cash cushion to assure any investor who takes a stake in his or her community gets repaid.
diane eastabrook, "n.b.r.," chicago. >> susie: diane has more now on how those community investment notes are creating jobs in one of chicago's poorest neighborhoods. >> reporter: this looks like an ordinary store on the outside, but inside it's something else. the nonprofit stewards market is three businesses in one. there's king lizzy, a boutique specializing in urban t-shirts, hats and custom-painted sneakers; a recording studio for budding hip-hop artists; and a business that washes and refills soap and shampoo bottles for hotels. all three provide jobs for at- risk teens and young adults like shevelle walton. >> i was looking for a job probably for, like i say, about a year straight. >> reporter: former futures trader rowan richards started the stewards market six years ago. >> what's the background on that shoe going to be? >> reporter: even though sales topped $50,000 last year, richards says he recently had trouble getting a loan to expand. >> we didn't have enough track record a lot of times, you know, and people didn't fully
understand who we were, okay, nonprofit, that's also doing business. "we want to see a little bit. come back and talk to us later." >> reporter: the stewards market eventually got a $50,000 loan thanks to calvert foundation's community investment notes. the notes work like bonds and let individual investors finance a variety of community programs from affordable housing to job training. >> the stewards market provides opportunity in an area where very little opportunity exists. unemployment in the humbolt park neighborhood is about 14%, and many families in this neighborhood have been struggling with poverty for generations. >> reporter: calvin holmes heads the chicago community loan fund which distributes financing from calvert to local organizations. holmes says the groups don't need to have spotless credit histories, but they do need solid business plans. >> we have a compliance monitoring team that meets with our customers on a regular basis, and we're always trying to help them not only get to the finish line, but to be successful as an organization in the long haul because the goods that they provide and the services they provide are so important to us.
>> reporter: diane eastabrook, "n.b.r.," chicago. what drives me is really just like the basic elemental principle that every single one of us has a desire to be kind and of service to somebody else. >> everybody has something to offer, whether you as a volunteer is the person or that person can truly offer something to you, you know. and i just think that that's very important especially nowadays that we are very caught up with like computer. i think it's so important to have that one-on-one with somebody and what better way to volunteer it. >> tom: is running a profitable business a decision between what's good for investors but bad for employees or the community? john mackey does not think so. he started grocery store chain whole foods market in texas in 1980 with one store. today, he has almost 350 stores and a company worth nearly $18 billion.
he's also the co-author of "conscious capitalism." we recently spoke with him about that business philosophy. companies that produce necessary but possibly harmful products like pesticides or even military weapons operate under a conscious capital model? >> it's an excellent question, and i'm possibly in some cases, people might decide they can't work under those conditions if they make the decision that this is causing more harm than good. but it's not my position to make that decision. i think each individual needs to. but i mean, if they're contributing, i mean let's take, i mean i think defense companies are, they're creating weapons but if they could feel like sincerely that that's wenting
make their nation safer, and that would in a sense be a higher purpose to it. pesticide producers which say well we're really trying to make a higher purpose there. we want to make less toxic pesticides that still protect our agricultural coopts from insects and so they work hard to make less toxic pesticides that also are still effective. so i think it's really about thinking through the value that you're creating and what the consequences of that might be or the unintended consequences in trying to lessen that. so you create value for all of those major stakeholders simultaneously. customers, employees, suppliers, investors. and communities. >> tom: what's interesting you talk about value that's coming from within, not external value, not financial value but really almost intrinsic value on the part of a company and its leaders. >> yes, that's how i see it.
>> tom: does a conscious capital company ever fail? >> i'm sure that they have because i think this is being more conscious business does lead to competitive advantages and usually success in the marketplace. i don't think it guarantees it. you can still make bad decisions, bad strategic decisions that can wreck your business. and also sometimes there's just major technological changes that you could have been the most conscious type writing company in the world but when personal computers came along, your business model might have been obsolete and we might have gone out of business. so it doesn't guarantee it but it does increase your chances for success i think remarkably. >> tom: john, i want to ask you about what happened several years ago, you using an alias on an internet message board credit sizing a rival company that you wound up buying. how does that square with your philosophy as a conscious
capitalist? >> it squares with it pretty well because i don't think that's ever been reported accurate lee by the media or i don't think it's ever been really studied. i did post for about eight years on the message board. i occasionally criticized some of our competitors. i occasionally criticized whole foods market and i'm actually proud of what i wrote on the message boards. i have a screen name to be sure but so did everybody. that was the culture of the financial message board. to me it was just a game. i was just having fun doing it, i have no ulterior motives of trying to harm anyone. indeed, how could somebody writing under a scream name actually harm anything. nobody pays attention to that stuff it's having good arguments with people. it's been greatly he can acknowledge rated in terms of how many -- exaggerate in terms of a competitor. in terms over wild oaths i started posting on the board before we started talking about
the merger because i lost a bet and i had to get off the board. in no way was i trying to effect wild oat stock price. much of that's been distorted, kind of like a smear in a lot of ways. >> tom: we know that betting is squared with you as conscious capitalists and at least you can take a gentlemen's bet it sounds like. >> it was a gentlemen's bet and i lost and i honored the best. but i wish i lost that bet a few years oral. -- yours earlier. >> tom: tom mackey, owner of whole foods and author of conscious capitalist. >> susie: for more on companies and social responsibility, go to www.nbr.com. our nbr-u partners at harvard business school have a new working paper on this. it's called "why every company needs a social responsibility strategy and how to build one." you'll find it under the nbr-u tab. and that's "nightly business report" for monday, february 18, presidents' day. the markets reopen for trading tomorrow.
have a great evening, everyone. you, too, tom. >> tom: good night, susie. we'll see you online at www.nbr.com and back here tomorrow night. captioning sponsored by wpbt captioned by media access group at wgbh access.wgbh.org >> join us anytime at nbr.com. there, you'll find full episodes of the program, complete show transcripts and all the market stats. also follows us on our facebook page at bizrpt. and on twitter @bizrpt. announ:
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